Masterchef Italia

RODOLFI MANSUETO MAKES ITS DEBUT AS A KEY PARTNER OF THE NEW SEASON OF MASTERCHEF ITALIA

From December 11, 2025, one of the tomato excellence brands from Italy’s Food Valley enters the most beloved kitchen on television.

Parma, December 10, 2025 – Thanks to Sky Brand Solutions, the department of Sky Media, together with Endemol Shine Italy, Rodolfi Mansueto officially joins the new season of MasterChef Italia, starting December 11, 2025, exclusively on Sky and streaming only on NOW, also available on demand, bringing the quality of 100% Italian tomatoes into the most popular cooking show among audiences. The company’s Chopped Tomatoes, Tomato Purées and Double Tomato Concentrate will be among the ingredients available to aspiring MasterChefs, the protagonists of challenges filled with creativity, technique and adrenaline that have always defined the program.

As part of a continuous path of evolution, the presence on MasterChef Italia represents an important showcase for the company. The program, renowned for celebrating the quality of ingredients and the talent of aspiring chefs, perfectly matches the company’s production philosophy: for nearly 130 years, Rodolfi Mansueto has processed only Italian tomatoes harvested just a few hours before transformation.

The Chopped Tomatoes, Tomato Purées and Double Tomato Concentrate used in the show’s kitchen reflect this constant attention to raw materials: products created to ensure consistency, performance and reliability even in professional culinary preparations.

Participation in the program also comes at a pivotal moment in the brand’s communication strategy. Following the major rebranding project launched in 2024, Rodolfi Mansueto renewed its logo, packaging and digital presence, introducing a modern visual language fully aligned with its heritage. This new direction was also presented through an advertising campaign in which the tomato itself became the narrator of the bond with the fields and the land of Parma — a story that marked a turning point in the way the company presents itself to the public.

With its debut on MasterChef Italia, Rodolfi Mansueto now brings its tradition directly into Italy’s most famous kitchen, where technique and passion come together in the pursuit of flavour.

A challenge in which the tomato is not simply an ingredient, but a symbol of authenticity and territory. And where, from December onward, viewers too will be able to discover the value of a product that has been telling the story of Parma to Italy and the world for more than a century.

Rodolfi Magazine

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